fiesta arts fair

︎ branding
︎ art direction


fiesta arts fair is one of the most popular family-friendly fiesta events in san antonio, tx. the event includes food, live music (essentials for every fiesta event) as well as showcases by over 100 artists from all over the country. but their most popular attraction is the young artists’ garden where kids go to express their creativity and take a couple new masterpieces home at the end of the day.
goal & approach

the main goal of this branding is mainly to create an identity for fiesta arts fair. since the main purpose of this event is to generate funds for the southwest school of art, it doesn’t really have its own identity. because this is a marketed family-friendly event, their new look needed to cater to that audience while still being exciting to the artists who are participating and attending.  


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