the great outdoors



︎ branding ︎ typography ︎ photography 



overview

the great outdoors is a nursery located on south congress in austin, tx and they sell everything you could possibly need to start or maintain your plant collection.
approach

the great outdoors’ current branding is a little dated and out of touch with their younger austinite audience which is growing every day.
a new custom type logo maintains the unique and friendly nature of their company while giving a slightly more updated feel that’s more in touch with their target audience. 















that’s all for now!

i’m glad you found my portfolio! 
wanna keep looking around? 

pennington’s  
leashed you can do
writing forward
fiesta arts fair 
pins & needles
great outdoors 

︎  ︎

copyright © chelsea contreras. all rights reserved.