the great outdoors
︎ branding ︎ typography ︎ photography
overview
the great outdoors is a nursery located on south congress in austin, tx and they sell everything you could possibly need to start or maintain your plant collection.
the great outdoors is a nursery located on south congress in austin, tx and they sell everything you could possibly need to start or maintain your plant collection.
approach
the great outdoors’ current branding is a little dated and out of touch with their younger austinite audience which is growing every day.
a new custom type logo maintains the unique and friendly nature of their company while giving a slightly more updated feel that’s more in touch with their target audience.
the great outdoors’ current branding is a little dated and out of touch with their younger austinite audience which is growing every day.
a new custom type logo maintains the unique and friendly nature of their company while giving a slightly more updated feel that’s more in touch with their target audience.
![](https://freight.cargo.site/t/original/i/702f3f8ab536054d6b245d2b42eeca1f293fcb25ff51cb60eda352d1349efe9e/go_BRAND-22.png)
![](https://freight.cargo.site/t/original/i/da1f118b5b35421259a6a9cafbbf418cdb41ed52cc3862719e7bc0f7e67168f8/go_BRAND-23.png)
![](https://freight.cargo.site/t/original/i/b69157d25a1c7b085c5e25e09647e473b3b78c545acf3ef242e94151d70e3305/go_BRAND-24.png)
![](https://freight.cargo.site/t/original/i/6ce8c7834e7e372e95569b757822b72dc9ea072da7042b00fceb24703fd3e46d/Hours-01.png)
![](https://freight.cargo.site/t/original/i/e744d5bc24c0c1e7eef7b9c7b0470d535a35e46cdbfb3e2d675dbda987102fe5/Website-Images-06.png)
![](https://freight.cargo.site/t/original/i/ce962c6a128edcee419d6a1ed9a313493703cb4a15170f5f3f53b7b90c94c77e/Website-Images-15.png)
![](https://freight.cargo.site/t/original/i/806f78344aea633f92f6a8097846a6e7a9015ce0ae0017ca9b34262acff3c35e/Website-Images-17.png)
![](https://freight.cargo.site/t/original/i/db62c44551621ef671489371179aa68aee985e82aa0e63b72c2731d56e874e00/Website-Images-16.png)
![](https://freight.cargo.site/t/original/i/ec739d4ab54dfc7368e4b5534ed904291ded16e4344f837ae50f3de7ad2ec78c/Care-Sheets.jpg)
![](https://freight.cargo.site/t/original/i/0b1a3bb274ffdf246d76afdfd8be1d3fe271fa45ac371f1f271ef0f5c57e5925/Care-Sheets3.jpg)
![](https://freight.cargo.site/t/original/i/b37a915b2e0cbcad92d87ec8be7a462c06f1909cb03ca09a05060de3a5f4a9fe/Care-Sheets4.jpg)
![](https://freight.cargo.site/t/original/i/75380b381694d7139e953da84949f16a04fd3db2727520718c796c57521bab1f/Website-Images-04.png)
![](https://freight.cargo.site/t/original/i/079eef7b1d08c53b2642e07a37377af343d5e5861756d587d699c8f7ae5ccd1f/Website-Images-09.png)
![](https://freight.cargo.site/t/original/i/e3370c9a472f20e233520003a14791e2bd034b9f6021fcdbee09a0d6c362d8d3/Website-Images-02.png)
![](https://freight.cargo.site/t/original/i/b7df0179beddb9d11f05732f55e14001c0ad53d38917923fa60f789b25469b39/DSC_4375.png)
![](https://freight.cargo.site/t/original/i/add88a036e2cf5e5d4ef12bfe8b0b0f39654d15177b87427fa4e98f4b5654349/Employee_T-Shirt.png)