the great outdoors
︎ branding ︎ typography ︎ photography
overview
the great outdoors is a nursery located on south congress in austin, tx and they sell everything you could possibly need to start or maintain your plant collection.
the great outdoors is a nursery located on south congress in austin, tx and they sell everything you could possibly need to start or maintain your plant collection.
approach
the great outdoors’ current branding is a little dated and out of touch with their younger austinite audience which is growing every day.
a new custom type logo maintains the unique and friendly nature of their company while giving a slightly more updated feel that’s more in touch with their target audience.
the great outdoors’ current branding is a little dated and out of touch with their younger austinite audience which is growing every day.
a new custom type logo maintains the unique and friendly nature of their company while giving a slightly more updated feel that’s more in touch with their target audience.
