pennington’s rebrand




︎ branding ︎ illustration
︎ icon set ︎ art direction
overview

pennington’s is a small special-occasion custom cake shop that has been operating in san marcos, tx since 1962. their forte is wedding cakes, and they even have some third generation brides among their family of customers.

goal & approach

pennington’s has a small loyal customer base, but wants to expand to a larger audience. their current branding is out-dated and doesn’t give them much of a voice. the goal with their new look is to bring some fun to their business and attract a wider audience with bright visuals and a more modern brand voice.


























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